Virgin Atlantic Airways Founded In 1984 - 2104 Words

Virgin Atlantic Airways, founded in 1984, has grown rapidly to become one of the UK’s largest airline carriers and now serves 31 destinations worldwide. Well known for pioneering many service innovations and setting new standards for the airline industry, Virgin Atlantic continues to expand. But despite their growth the airline still remains customer focused, with an emphasis on value for money, unique offerings and high quality service. http://www.capitalcapture.com/Libraries/Documents/CC_CaseStudy_VirginAtlantic.pdf Atlantic Airlines Limited, is a British airline company owned by Sir Richard Branson’s Virgin Group (51%) and Singapore Airlines(49%). Virgin group is the creator of more than 300 branded companies globally, and employs†¦show more content†¦Considering the fact that the airline industry is characterized by the presence of a few carriers and many suppliers vying for business, it comes as no surprise that the power of the suppliers is low and the ai rlines have the upper hand in their interactions with the suppliers. Further, even in cases such as the supply of jet fuel, the carriers like Virgin Atlantic have a distinct advantage, as this fuel is expensive and a premium product meaning that there are not too many buyers for it making Virgin Atlantic a favored customer for the aviation fuel companies. .(http://managementstudyguide.com/porters-five-forces-analysis-of-virgin-atlantic.htm) There’s a lot of talk about culture in organisations, and it seems to me a bit ethereal. It’s hard to describe, but a culture is very real. It’s about â€Å"the way we do things around here† and there really is a right or wrong Virgin Atlantic way to do things. But you can only maintain any culture through hard work. We recognise that having a meaningful dialogue with our people is vital to our culture and to the success of the organisation - but it is really very hard to do. It’s easy to think about how a manager can have a conversation with a team member and how that could lead to improved success for the individual or team. We can help our managers to develop the skills to have those conversations in an effective, authentic and Virgin Atlantic way. But it’s also about having a dialogueShow MoreRelatedCase Study : Virgin Atlantic Airways1538 Words   |  7 Pages The company I chose to write about is Virgin Atlantic Airways. Since it was founded in 1984, Virgin Atlantic Airways has become Britain’s second largest airline carrier serving the world’s major cities. A British airline, Virgin Atlantic Airways is owned by Sir Richard Branson and Singapore Airlines. It is part of the Virgin Group of establishments. Virgin Atlantic has experienced vast popularity, a winning top business, consumer and trade awards from around the globe. The airline has establishedRead MoreThe Roles and Resposibilies of the Line Mangers in Virgin Atlantics Human Resource Management998 Words   |  4 Pages | | | |Since it was founded in 1984, Virgin Atlantic Airways has become Britain’s second largest carrier serving the world’s major | |cities. Now based at London’s Gatwick and Heathrow airports and Manchester airport, it operates long haul services to thirty | |destinations world-wideRead MoreCase Study Ryanair and Virgin Atlantic1780 Words   |  8 PagesCase Study Coursework LEADERSHIP and ORGANISATIONS BABA SDL 2012-13’B’ Virgin Atlantic and Ryanair This case examines two organisations that have many similarities as well as a number of significant differences. The essential technology and systems behind each organisation may be very similar, but the nature and style of management and its consequent impact on the way people working in these organisations think, feel and behave have created very different organisational cultures. So what areRead MoreVirgin Atlantic Strategy5661 Words   |  23 PagesMANAGEMENT AND LAW School of Management MSc Programmes Module Leader: Dr. Laura A. Costanzo Academic Year: 2010-2011 |Industry |European Airline Industry | |Company |Virgin Atlantic Airways | STRATEGY MODULE COURSEWORK |Student URN |MSc Programme |Surname First Name | |6098320 |Management InformationRead MoreStrategic Management and Virgin Atlantic Essay2840 Words   |  12 PagesQuestion 1 Virgin group limited is world largest british multinational company founded by Richard branson.it has various core business like travel,entertainment and life style and it includes 400 companies world wide. Virgin Groups date of incorporation is listed as 1989 by Companies House, who class it as a holding company; however Virgins business and trading activities date to the 1970s. The net worth of Virgin Group as of September 2008 was  £5.01 billion. Virgin Group operates fromRead MoreVirgin Atlantic1994 Words   |  8 PagesIntroduction Virgin Atlantic Airways (VAA) was set up in 1984 to provide a competitive alternative for business and leisure passengers on long-haul routes between the UK and major destinations. It was founded by Virgin group management and in few decades time it became prominent figure in UK airline business. It has grown steadily over past 25 years and now serves 30 destinations in US, Africa, Asia from Heathrow, Gatwick, Manchester and Glasgow (Palmer, 2012). Currently Virgin Atlantic is managedRead MoreVirgin Atlantic Marketing Management4539 Words   |  19 Pagescreate a report on Virgin Atlantic that should evaluate current practice of Virgin Atlantic and make recommendations that could help the company grow. This report will also include a Marketing Plan for Virgin Atlantic. In this report there will be an evaluation of their marketing practices including the marketing mix, with reference to theories and the current practices of Virgin Atlantic. 1.1 Company overview ‘Since it was founded almost twenty years ago, Virgin Atlantic Airways has become Britain’sRead MoreAnalyzing Richard Branson Essay1465 Words   |  6 Pagesextroverted, intuitive, thinking, perceiving human being. From his autobiography, Losing My Virginity its clear that Branson is action oriented, enthusiastic and seems to work well in an every changing environment. When he was 15 years old he founded a magazine called Student with another classmate. They worked non-stop for years to make the magazine successful. His intuition was clear even at that young age. He talks about the work they put in, not to make money in the short run, but justRead MoreRichard Branson Essay example1472 Words   |  6 Pagesextroverted, intuitive, thinking, perceiving human being. From his autobiography, Losing My Virginity its clear that Branson is action oriented, enthusiastic and seems to work well in an every changing environment. When he was 15 years old he founded a magazine called Student with another classmate. They worked non-stop for years to make the magazine successful. His intuition was clear even at that young age. He talks about the work they put in, not to make money in the short run, but justRead MoreEntrepreneurs and Revolution in the Airline Industry1311 Words   |  6 Pagesfood and drink, narrow and free seating and no loyalty schemes so that in return the airline can offer cheaper fares to the consumer. This style of low cost airlines caught on and appealed to other entrepreneurs, one being Freddie Laker, who founded Laker Airways in the UK around the mid 1960’s. It took him over 11 years of escaping government laws and regulations but finally introduced his transatlantic Skytrain that flew from Gatwick to New York (Herb Kelleher Biography, 2008). One of Freddie’s biggest