Marketing Research Coursework Example | Topics and Well Written Essays - 3000 words

Marketing Research - Coursework Example among others. Therefore, it is essential for the universities to investigate about the perception of students regarding their offerings. In-depth knowledge about the perception and experience of students will allow universities to bring in necessary changes in the education pattern and syllabus. In this report, the perception of students about the offerings of University of Wolverhampton will be identified. In order to identify the same, this study will undertake both primary as well as secondary research. The secondary research will be done with the help of books, journal articles, newspaper and other authentic electronic sources. On the contrary, the primary research will be carried out with the help of survey process. The research instrument to be used for collecting the data from the respondents will be questionnaire. The reason behind employing questionnaire for the purpose of collection raw data is that it will allow smoother collection of bulk data (Coombs and Hull, 1998; Hess e-Biber, 2011). Moreover, the cost to be incurred and time required for the survey will be comparatively less. Conversely, other research instruments such as observation, case study or focus group interview will not be able to serve the purpose fully as these instruments does not support collection of bulk data and are mostly inclined with qualitative research. Furthermore, these studies will require more cost as a result of that the most feasible technique is questionnaire survey (Hitt, Ireland and Hoskisson, 2010). Once the research instrument is selected, the next task is to choose the sample population and sample size. The sample population in this context will be the students of the university. The total sample size will be 100. The sample size has been determined with the help of Raosoft software and considering the convenience range of population which was 134. The confidence level used for selecting the candidates is around 95%. The report will finally draw a conclusion base d on the result of the questionnaire survey among the students. Marketing Research Report Introduction This report seeks to investigate the perception of students of University of Wolverhampton. The study will be about how the students of the university perceives about the different factors of the university. The factors such as their thoughts on the university fee, education quality, quality of faculty etc. In this report, the feedback of the students pertaining to the views, perception and experience of the students will be recorded so as to identify their overall outlook about the university. On the basis of the findings, the study will draw a conclusion and will make some recommendations. Sampling Sampling is a process by which a subset of the population is chosen (Deming, 1996; J. Gliem and R. Gliem, 2003). It helps researchers to gain an overall perception of the overall population. According to Thompson (2012), sampling consists of selecting some part of a population to obser ve so that one may estimate something about the whole population (p. 1). Since, the study aims to get insights into the perception of students about university; the sample population for this study will be the stude